Why You Need the iS1
Golf clubs lie. It’s time you learned the truth.
Some shots feel great leaving the club and look good flying toward the target…
… Only to fall short in a bunker or fade weakly into the rough.
Suddenly, your proud pose feels foolish and confusion clouds your mind.
“What the bleep just happened?”
Your club told a big, fat lie.
It assured you that it put the sweet spot right smack on the ball when, in fact, impact occurred half an inch toward the club’s toe.
If you think that’s not enough to cost you major distance and accuracy, then it’s time you learned the truth.
It’s the first step toward getting the most from your clubs… and your game.
The 1 inch that’s costing you BIG yards
Modern clubs are engineered with an enlarged sweet spot.
There’s no such thing as an enlarged sweet spot. It’s the same on every club – about the size of a pin head.
Yep, the so-called “enlarged sweet spot” is nothing but a marketing ploy.
But don’t judge the clubmakers too harshly. There’s a kernel of truth in their sales pitch.
Today’s clubs actually do present a larger effective hitting area, meaning they’re more forgiving on miss-hits than the clubs of old.
Still, there’s a price to be paid for missing the center of the face.
While there’s no definitive answer as to how much a miss-hit reduces distance, here’s the consensus of various tests:
When hitting driver, missing the center by just 1 inch causes a 10% loss of distance. (A half-inch miss costs you 5%, and so on.)
What does that mean to you?
Well, let’s say you swing the driver at 94 MPH – average speed for a male golfer, according to TrackMan (a leading launch monitor and golf data company).
And let’s say you generate 2.5 yards per MPH – a generally accepted standard with the driver.
That equals an average tee shot of 235 yards… assuming you hit the sweet spot.
Miss by a mere inch, however, and that 10% loss knocks you down to about 212 yards.
So instead of hitting, say, an 8-iron to the green, you’re now looking at a 6-iron.
All because you miss-hit your drive by a whopping 1 inch.
Oh yeah, there’s also this:
The 1 inch = 10% formula doesn’t just apply to the driver.
It’s true for the 3-wood, too.
And your hybrids.
Yep, even the irons – all the way down to your wedges.
The #1 factor in determining distance
“Wait a second,” you’re probably thinking. “I thought distance was all about clubhead speed.”
Nope. It’s all about Smash Factor.
Never heard of Smash Factor? That’s OK. It’s pretty simple:
Smash Factor = Ball Speed ÷ Clubhead Speed
For example, if your 94 MPH clubhead speed produces a ball speed of 138 MPH, your Smash Factor is 1.47 (138 ÷ 94). For reference, a Smash Factor of 1.50 is considered ideal.
Forget about numbers for a moment, though. Here’s what you really need to know:
The closer to the sweet spot you strike the ball, the higher your Smash Factor… and the longer your shots. Straighter, too.
Which leads to this conclusion:
You can increase your distance and accuracy without adding clubhead speed.
All you have to do is hit the sweet spot more consistently.
That sounds simple enough. But there’s a small, familiar problem.
Your clubs are dirty little liars.
Remember those shots that felt so solid, yet came up short or swerved off-line?
Your club provided misleading feedback, telling you the strike was pure when it really wasn’t.
Now, before you rush out and buy some vintage forged blades and a persimmon driver, you should know there’s a better solution.
Practice makes perfect contact
The Impact Slot Trainer (iS1) will teach you to nail the sweet spot with machine-like consistency.
With every club in the bag.
This ingenious training aid is built like a standard 7-iron, but features a pair of angled, low-compression polymer inserts – one on the toe, the other on the heel.
The bright red inserts serve not just as visual aids to frame the sweet spot, but as suppliers of instant, exaggerated feedback when you miss the club’s center.
Unlike those deceitful clubs of yours, the iS1 will always tell you when you make a bad swing.
Miss-hit it by even a fraction and you’ll get the message loud and clear.
With just a little practice – maybe 10 or 15 minutes during your regular range sessions – you’ll naturally learn to put the club’s sweet spot squarely on the ball.
A few pre-round warm-up shots with the iS1 will do wonders for your game, too.
“It’s not a gimmick. I can understand the thought behind it, and I can understand the direction that you have to take to benefit from this club. Using the iS1 has added 20 yards in 10 minutes. That’s amazing. I’m sold. I’m completely sold on it.”
So to recap, the iS1 will quickly and easily train you to:
- Strike pure shots on a consistent basis
- Boost your driving distance by 20+ yards
- Improve your accuracy, and
- Lower your scores
It may sound too good to be true.