The simplest way to hit it pure
Many golf training aids are complicated, multi-piece contraptions. Others require a pro’s grasp of swing mechanics.
Not the iS1.
It’s hard to imagine anything simpler.
The iS1 has the length and loft of a standard 7-iron, with two angled, low-compression polymer inserts bracketing the heart of the clubface – aka the sweet spot or “Impact Slot” – in bright red.
As you practice hitting shots with the iS1, the club provides instant, exaggerated feedback when you miss the slender midsection. Specifically:
A miss-hit on the toe will dart sharply left; a heel shot will go right.
Any miss-hit will feel “dead” as it strikes the soft polymer, which also dampens the ball’s velocity (so you won’t endanger other golfers).
A squarely struck shot will fly long and straight… and deliver the heavenly sensation of nailing the sweet spot.
Use the iS1 and that sensation will become very familiar.
And it will never get old.
Automatic improvement, no lessons required
An amazing thing happens when you practice with the iS1.
Followed by lots of amazing things.
First, the exaggerated result of any miss-hit sends a clear message to your brain:
You screwed up, pal. Try something different.
The brain processes this information and alerts the body. Together, they adjust the swing to put the iS1’s center squarely on the ball.
It may not happen on the next swing, or the one after that. Or, you might hit a couple of solid shots before missing a few on the heel or toe.
Before long, though, your mind and body will figure out how to consistently strike the ball smack in the middle of the clubface, as if by instinct.
No teachers, books or videos required.
Maximum focus in just a few minutes
While the iS1 matches a 7-iron’s dimensions, its benefits translate throughout the bag.
Golfers who tested the iS1 showed verifiable distance gains of up to 30 yards with the driver. And oh, by the way: They got straighter, too.
By practicing regularly with the iS1 – even for just a few minutes at a time – you’ll build the muscle memory needed to deliver the sweet spot to the ball with remarkable consistency.
The iS1 also makes the perfect warm-up device. A short range session is all it takes to dial in your focus and wear out the club’s center. Once you’re on the course, that focus will spell trouble for your pals and opponents.
“After hitting the iS1, the driver started to improve. Distance, accuracy, and ball speed and clubhead speed. In just 10 minutes… I hit it over 25 to 30 yards longer just (from) using the iS1.
“I have a lot of (training) products, and I’m always interested in getting a new one. This by far is the best one I’ve seen in a long time. I’ve never gotten a training aid to give me 25 (to) 30 yards in 10 minutes… and if I keep using this thing I’m looking to get 40 or 50 yards.”